Dr. McDougall speaks with Ye Tao, PhD, founder and director of MEER – an innovative company dedicated to cooling the planet.

As our climate emergency intensifies day by day, MEER aims to directly tackle the most imminent threat, Earth’s rising temperatures, with the help of solar reflectors installed on rooftops, open spaces and farmland, redirecting portions of sunlight back into space before it has a chance to heat our planet. Reducing greenhouse gas emissions is absolutely necessary, and enhancing natural carbon sinks is also essential, but we will break through deadly temperature boundaries before these slow-response strategies can start to cool the planet.

Watch this short video demonstration of MEER’S initiatives.